This week I’ve been showing all the class groups the Cadbury viral campaign to support British athletes in the Olimpic Games held in London next summer. This time swimmer Rebecca Adlington is swimming while a few stereotyped characters sing the great Tina Turner’s song "You’re Simply the Best" under the water: there are workmen, a royal guard, a dinner lady, a butcher, a uniformed boy, a shepherd ... as well as an eccentric pop group.
This video is part of the campaign which encourages Britons to record their own words of encouragement. You can find all the details clicking here. They have not needed to include their brand’s name, there’s just a touch of purple throughout the ad, a very subtle and elegant way of getting publicity
The video is indeed encouraging and spreads positivism. I hope all of you get infected by this cheerfulness and think that you can also be the best. Enjoy it!
